Shop census for a leading FMCG firm
A census of 50,000 ‘pucca’ kirana shops (grocery stores), ‘pan’ shops (street kiosks), chemists, confectionary shops and bakeries was undertaken over 8 weeks in Mumbai.

The key objective was to identify shops selling branded and unbranded wafers to enable the client to create a targeted branding and merchandising plan for their range of savory wafers.

Map sampling was used for the assignment where detailed maps were acquired for each municipal ward in Mumbai to create beat plans for the census team. The team then visited each shop and indentified those selling wafers and/or packaged foods.

Opinion poll for a leading Supermarket chain
1,000 opinion surveys were conducted with decision makers from the SEC A & B segment in five large Indian cities.
The key objective was to:

• • Gather opinions on the client’s hypermarket and supermarket stores with emphasis on format, prices and availability of products and brands.
Secondary objectives included:
• • Understanding shopper behavior, buying patterns, typical spend and identifying any gender driven deviations.
• • Determine shopper expectations with respect to availability brands and SKU’s.
• • Evaluate decision parameters used to determine where to shop – large format vs. neighborhood kirana stores.

Database Creation
Historically Bangalore Urban has one of the lowest voter turnouts and we @ Pledge to Vote have taken it upon ourselves to connect with every household (at south Bangalore AC to start with). We did this exercise in South Bangalore Assembly Constituency by contacting 1 registered voter face to face in each household. More than 100000 registered voters were contacted by doing door to door campaign in less than 6 weeks of time.

Target Group: Primarily who is registered to vote in South Bangalore Loksabha Constituency.

Outcome: By doing this exercise voting % increased by 5% at South Bangalore in 2014 Loksabha Election compare to 2009 Loksabha Election.

Opinion Poll
We recently conducted a series of Opinion Poll for a Loksabha Candidate for a National level Party at South Bangalore Loksabha Constituency among registered voters with more than 20000 sample size to gauge voter’s mood. We did all random interviews for 10 weeks continuously.

The key objectives were

1) Who did they voted in 2009 Loksabha Election?
2) Who did they voted in 2010 Muncipal Election?
3) Who did they voted in 2013 Assembly Election?
4) What is more important to Voters : Only Candidate, Only Party, First Candidate & then Party, First Party & then Candidate when deciding your vote for the Lok Sabha elections?
5) Who would they vote this time in 2014 Lok Sabha Election?