MARKET RESEARCH SERVICES
Our clients often engage us for assignments involving one or more of the following services:
Telephone Interviews
- • CATI.
- • In-depth telephonic interviews.
- • B2C and B2B interviews.
- • Channel (distributor, retailer) interviews.
- • Multilingual capability – all major Indian and Asian languages supported.
- • Access to various consumer databases in India and business directories across Asia.
Web Surveys
- • Advanced survey programming capabilities using Confirm IT and other prominent tools
- • Multilingual support in all major global languages.
- • Access to leading consumer panel providers across the globe.
- • Integrated translation, verbatim coding ,data tabulation and reporting.
Quantitative Research
- • Multilingual F2F surveys across India. Over 4,00,000 surveys conducted.
- • Large scale concept testing (CLT).
- • Car-Clinics.
- • Intercept surveys.
- • Integrated Sales, Promotion and Research capability.
- • Comprehensive urban, semi-urban and rural coverage across India
Qualitative Research
- • Focus Group Discussions (FGDs) –Extended groups, full groups, mini groups, triads and dyads.
- • In-depth Interviews (IDIs) – Single, paired and supervised.
- • Observation Research – Ethnography, activity clinics, home or business observation.
- • Tracking Studies – Diary and Journal based activities.
- • Sensory Evaluation – Appearance, odors, texture and taste.
- • Comprehensive urban, semi-urban and rural coverage across India.
- • Content Analysis’ after ‘Comprehensive urban, semi-urban and rural coverage across India.
Data Analysis and Reporting
- • Content Analysis – From IDI and FGD transcripts.’ after ‘Qualitative Analysis – Affinity and interrelationship analysis.
- • Data Tabulation – Quantum tables including, proportions, mean tables, summary tables, top-box and .
- • Quantitative Data Analysis – T-tests, correlation, regression, Van Westendorp (Price Sensitivity) analysis.
- • Qualitative Analysis – Affinity and interrelationship analysis.
- • Reporting – Recurring reports (same report is replicated with different data), basic reports (innovative and custom data presentation) and executive reports (in-depth insights).
Our Clients
