QUALITATIVE MARKET RESEARCH

FieldNet Global Research LLP offers the entire range of qualitative Market Research methodologies including Ethnography, Focus Groups, Depth Interviews, Journal Studies etc. See our team in action here.


Sensory Evaluation And Package Test For An International Cigarette Brand
18 FGDs were conducted in Mumbai and Delhi with adult decision makers in the SEC B & C segment.
The key objectives were to:
  • Conduct sensory evaluation of a new tobacco blend customized for the Indian market.
  • Determine the ideal pack size for a new cigarette brand to be launched in India..
  • Evaluate propensity to switch cigarette brands and the most prominent factors that may drive such a switch.
  • Determine brand awareness & preference as well as gain insight into other important category interactions (usage, pricing, brand loyalty etc.)

New product test for a global FMCG firm
10 FGDs and 12 IDIs were conducted with shampoo users in the SEC B & C segment in the city of Lucknow.
The key objectives were to:
  • Obtain reactions to a new sachet based shampoo concept with respect to product quality, price and specific innovative characteristics of the product and packaging.
  • Identify opportunities for product improvement through direct observation of how consumers actually used the product in their homes.
  • Determine competitive advantages and disadvantages of the new product concept vis--vis traditional product variants available in the market.

Market potential assessment for a Pharma major
60 IDIs were conducted with healthcare professionals in hospitals, labs and blood banks across Thailand, Brazil, Korea and China. The interviews were conducted in two parts. After the initial telephonic interview, respondents completed a web based conjoint questionnaire.
The key objectives were to:
  • Understand the preferences for HBsAG sensitivity.
  • Understand the preferences for HCV testing options.


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